Sony recalls laptops: How far are you retired City?

June 30, 2010, the official site of Sony name has appeared in "on the part of the series and VPCF11 VPCCW2 VAIO series personal computer Important Notice" notification content is as follows: Recently, we found that in January 2010 and listed a series of Sony VGP-BPS13 series models below is applicable to certain products used for some time, very rarely can occur due to temperature control problems the system to overheat symptoms.

The phenomenon of specific issues: the use of some specific cases where the machine overheating and symptoms that may cause the machine. If you touch the site of the symptoms of overheating, it can feel the skin burning.

Official website of Sony notification
It is clear that these products 2009 December - February, 2010, during production, in January 2010 are listed for the Chinese market of the mainland, a total of 55 362 units of recalls.

Watch this notification, my first reaction is that Sony VGP-BPL13 has a quality problem. Why say "they" mean? Because the first notebook Sony can not remember the incident. Back in 2003 there appeared in the notebook Sony recalls. By 2006, the laptop "battery" incident has been pushed to the verge of Sony. 2007 - 2008, laptop battery quality problems still exist, then an apology from Sony, while continuing to think about their own products. Now, Sony laptop will once again face turmoil caused by quality problems. Now, I would first look at Sony with each of those "door."

In 2003, Sony announced a recall of 18,000 laptop models of "VGP-BPS9". Among them, we recall the Japanese market, 13000, review the U.S. market in 3000, the European market recall of 2,000 units. Recall the reasons, in particular circumstances could lead to a small electric shock users. Specific indicators: the use of an external power source, if there is a phone line connected to the grounding of peripheral devices, and then when the phone rang until the laptop user to touch the metal on the site, will be an electric shock.

It is clear that Sony recalls laptops in 2003, so that the company has lost about 500 billion yen. Although these products are not sold in China, but part of the "parallel" to the user or the taste of bitterness.

In 2003, Sony's laptop question - VAIO FRV
In 2006, more than one brand of laptops on fire, or explosion of news. For a while, the laptop security has become a hot topic. In June 2006, the world-famous computer manufacturers have announced results of the investigation - a laptop fire due to tiny particles of metal remains in the cell cause a short circuit caused. And the battery manufacturer Sony.

At that time, the global lithium batteries used in laptops, the percentage of Sony, the battery charge reaches 25%. As the second largest world producer of laptop batteries, Sony just four months of withdrawal of 10 million batteries a problem with quality.

I remember a time when the IT class as long as the open web pages, you will see, for example, "a certain brand of Sony laptop battery fire is to blame", "Sony batteries around getting themselves in a certain brand had to recall tens of thousands of laptops , "" a certain brand or Sony laptop battery fire culprit "and the title of the article. World-renowned IT magazines and even Sony "battery" incident in 2006 in the IT sector in the first 21 big scandal.

Sony VGP-BPL21 battery door incident
2007 - 2008, although Sony has made a number of remedial measures and a public apology, saying that he would not be such a problem, but because of problems caused by laptop batteries unfortunate tragedy is still on the scene. October 2008, to remind 100 000 Sony batteries. Among them, the recall of 35,000 in the U.S. market and abroad market recall of 65,000. Recall the reasons is that these batteries can overheat and cause fires. Subsequently, Sony has recalled 440,000 notebook PCs, the development model "TZ VAIO". Among them, the Chinese market withdrawal of 78 000 units. Recall the reasons is that there may be design flaws, short circuit and overheating.

2007 to 2008, due to problems caused by laptop batteries unfortunate tragedy is still setting
Now in 2010, Sony announced a recall of certain series of VPCF11 VPCCW2 computers and notebook series. Among them, 52 000 Japanese mainland recall, recall of 535,000 units in foreign markets (yes, in fact, 530 000 units), Chinese remind the market of 55 362 units. Sony notebook will once again face turmoil caused by quality problems.

This is because the thing is too big, too broad in scope, hiding, and the quality of Sony laptop has been exposed to most users. In fact, the major IT class website forum, which appeared in response to the quality of their purchases of Sony laptop has the problem message. Here, I'll take you to enlighten me on this elite brand of product quality laptop.

Most of the reaction products quality online posts are not paintings, credibility is low. I find this message as a text description, there are pictures to testify, and then again in 2007, you can also exclude the suspicion of fraud.

We can Baidu, "Sony Laptop serious quality problems, just bought a month Sony c22 severely deformed body (figure)." This is the name of friends to buy Sony VGP-BPS21 laptop in just one month on this issue. Sony's customer service department for the diagnosis of this, if the master database without external strain. Following this picture we can see the laptop base has been uneven, largely left in limbo, but the cover is deformed, Bulong.

Just bought a laptop to Sony problems (picture from the post of users)
The next picture is from the evaluation paper notebook Sony. Through this picture, we see the laptop screen hinge gap junction was too great.
Sony laptop (picture with the Sony Notebook Review article)
Gap junctions, the screen hinge was too great
We accept the current market price of the cheapest notebook Shenzhou, the screen hinge with the product to compare. And it's good, bad, I think I'm not saying that.

Normal laptop screen hinge joints must match exactly
At this point, we should ask the phrase: "Quality does not fly, so high price, Sony is doing?"

Sony is trying to build a luxury brand, user groups, from the standpoint of those with high purchasing power of young professionals, business elite, boss, of course, these "rich". However, the most popular notebook market in China will always be those cheap products. See other vendors in low-cost laptops for huge profits, Sony, could not, also launched its own inexpensive laptop.

The emergence of low-cost notebook Sony (they say that low, in fact, almost 5,000 dollars) for those who use a laptop to show what you want, but they do not have much pocket money for consumers, provides "the most reasonable choice."

"What is your brand of laptop to use it?"

"Made in China, is not it?"

"Sony"!

Suddenly, a feeling of superiority well ... ...

2010 Sony VGP-BPS18 Laptop Battery

Nevertheless, some time ago ignited the world-famous brand's laptop repairs see a big problem, often at the cost of the brand. As the need to reduce costs and inexpensive laptop, but also need to increase production, so it's hard to provide quality products is not a problem. More than a brand, even more so. Because the brand is more, the greater the volume, the greater the production, the harder it is to take care of everything.

This reason, read the previous screen hinge to compare the quality of performance in relation to understand. Those who specializes in inexpensive laptop manufacturers (such as Shenzhou), because that specialize in this, so there is enough energy to understand the quality of the laptop. And as Sony itself is located in the luxury brand, will certainly not put too much effort to take care of the younger product line.

Compared with the Sony high-end consumers have better choice (image from a network of hot post "90 women to show off their wealth.")
And those who like to brag, capital, consumers, to show, often do not choose Sony, because there are more Latin style of the brand - Apple. I do not know what fear is, fear of imprisonment. Although the Sony laptop has the form of their construction is very confident, but to get in front of the notebook than Apple, inevitably shade. In addition, these high-end consumers, but also focus on the reputation of the brand. Recall Sony Laptop, this will lead to the loss of these high-end consumers.

● Article Summary

In 2006, Sony hopes that the three years, the Chinese brand of fighting after the U.S., the second largest market in the world. Later, the "battery" incident occurred. Sony had this goal before 2010. Now in 2010, Sony came up with a laptop, remember killing himself in China, "high not low not on" state. I have to ask: Sony, how far are you a retired city?